| Project/Area Number |
23653108
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Bunka Gakuen University |
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Principal Investigator |
EDO Katsue 文化学園大学, 服装学部, 教授 (80318592)
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| Co-Investigator(Renkei-kenkyūsha) |
HIROI Yu 名古屋大学, 准教授 (50456141)
KITAKATA Haruko 文化学園大学, 服装学部, 准教授 (70328897)
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| Research Collaborator |
YAMASAKI Tadashi
OCHIHARA Hiroharu
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 写真分析 / 定性調査 / ライフスタイル分析 / 新商品開発 / マーケティング / ライフスタイル / 定性分析 / ピクチャマイニング / 商品開発 / サンプル抽出 / 国際情報交流 / ピクチャ調査 / サンプリング / データ収集 |
|---|
| Outline of Final Research Achievements |
In this research, we have studied methodology of sampling and data collecting and analysis of Picture Mining. In the studies of sampling and data collecting, we have concentrated in finding ways to overcome issues of sampling methods, how to give instructions and research themes and burdens of respondents. In the studies of analyzing methods, we have reviewed and confirmed the processes of the current Picture Mining methodologies. Also, we have experimented new methods for analyzing pictures in groups. Picture Mining is a language independent method which is significant in the areas of lifestyle research, new product development and fashion/design fields.
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