| Project/Area Number |
23653111
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Shimonoseki City University (2013)
Fukuoka Women's Junior College (2011-2012) |
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Principal Investigator |
YANAGI Jun 下関市立大学, 経済学部, 教授 (50353181)
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 出店プロセス / 現地適応化 / 組織学習能力 / 台湾 / 中国 / 市場特性要素の重み / 商品調達・販売 / 小売国際化行動 / 日系小売企業 / 小売国際化 / 海外出店 / 現地化 / 商品販売 / 市場適応行動 / 商学 / 経営学 / マーケティング |
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| Research Abstract |
This study divided the branch action of the Japanese retail company in China into two distances of"Chinese branch model via Taiwan" and "Chinese direct branch model" and performed the comparison inspection of both models and the evaluation. The comparison inspection part clarified the actual situation and the characteristic of both models while picking up items such as (1)a scale, (2)branch method, (3)kind of business, (4)initial branch area, (5)local adjustability. And from the inspection result of two models, in this study evaluated it with three points of (1)conformability with the retail structure, (2)innovativeness of the retail action, (3)superiority of the retail competition. In addition, this study showed a framework of the theory construction about the retail advance that it turned to the third nation.
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