| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2012: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Research Abstract |
In this survey, we purpose to evaluate consumers' attitude toward commodity which considered biodiversity and ecosystems in a quantitative way. Concretely speaking, we conducted questionnaire survey about kitchen detergents which considered biodiversity and ecosystems on consumers. Conjoint analysis was conducted about purchase consciousness. Some findings were obtained by the analysis which researched by internet survey.
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