| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Research Abstract |
The purpose of this study is to propose the procedure of simulation analysis of the ISM (In-Store Merchandising) for retail store. In retail stores, huge data is accumulated by utilizing IT, analysis is performed. Since it is important to provide the information of utility value when it is needed, to evaluate the effect by the quantitative analysis is required. In this study, a series of procedures using simulation model to verify the effect is proposed. In addition, it is confirmed that it is a method to support decision-making of store management, shows the applicability to actual business activity.
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