The Quantitative and Qualitative Seasonality in Consumer Behavior
| Project/Area Number |
23730399
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Yokohama National University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | マーケティング / リサーチ / 流通 / POSデータ / マーケティング・リサーチ / リテールサポート / 消費者 / レシート・データ / FSPデータ / 国際情報交流（アメリカ） |
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| Research Abstract |
The super market in Japan will reset "planogram" in all the categories in March and September. We proposed the method of setting up the planogram reset timing based on consumer behavior. The model which we developed extracted the quantitative and qualitative seasonality in consumer behavior. We applied the model to market POS data, and found out the rational planogram reset timing of the category based on the quantitative and qualitative seasonality in a consumer behavior.
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Report
(3 results)
Research Products
(3 results)
