| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
This study indicated the importance of practice view to search for social media marketing. In practical view, we need to focus on the daily life which people cope with. Social media communication which recent marketing studies have focused on is really a part of the daily life, people include in firms cope with the local rules, people change it unconsciously. Possibilities of social media marketing are focusing on these daily life, finding the local rules, and trying to change these rules.
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