Practical studies about social media marketing
| Project/Area Number |
23730402
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Tokyo Metropolitan University |
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Principal Investigator |
MIZUKOSHI KOSUKE 首都大学東京, 社会(科)学研究科, 准教授 (60404951)
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | ソーシャルメディア / ブランドコミュニティ / 実践論 / マーケティング / 実践 / 本質直観 |
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| Outline of Final Research Achievements |
This study indicated the importance of practice view to search for social media marketing. In practical view, we need to focus on the daily life which people cope with. Social media communication which recent marketing studies have focused on is really a part of the daily life, people include in firms cope with the local rules, people change it unconsciously. Possibilities of social media marketing are focusing on these daily life, finding the local rules, and trying to change these rules.
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Report
(5 results)
Research Products
(10 results)
