Empirical Analysis on the Influence of Pricing on Consumer's Reference Price
| Project/Area Number |
23730409
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
|
| Budget Amount *help |
¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 消費者行動 / 参照価格 / マーケティング / 市場調査 / 商学 / 価格設定 |
|---|
| Research Abstract |
In this research project, it was attempted to arrange various reference price concepts which were referred in existent pricing researches. Also, a questionnaire survey was conducted to clarify which of reference prices were used by consumers.
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Report
(3 results)
Research Products
(15 results)
