Theoretical and Empirical Research on the Revitalization Strategy of the Small-and-medium-sized Retailers and the Effect of the Administrative Distribution Policies

Research Project

Project/Area Number	23730411
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Multi-year Fund
Research Field	Commerce
Research Institution	Toyo University
Principal Investigator	MINEO Miyako 東洋大学, 経営学部, 教授 (30349930)
Project Period (FY)	2011-04-28 – 2015-03-31
Project Status	Completed (Fiscal Year 2014)
Budget Amount *help	¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000) Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords	空き店舗問題 / 近隣型商店街 / 地域型商店街 / 業態選択行動
Outline of Final Research Achievements	The purpose of this research is to examine the effect of the revitalization strategy of shopping districts theoretically and empirically.This research suggests the current state of shopping districts and consumer utilization by analyzing the various existing statistical data and consumer survey data，points out some problems on the revitalization strategy from the viewpoint of consumer attitude toward retailing mix.

Report

(5 results)