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Analyzing the Social Process of Formation and Transformation of Product Markets

Research Project

Project/Area Number 23730421
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionRitsumeikan University

Principal Investigator

YOSHIDA Mari  立命館大学, 経営学部, 准教授 (30552278)

Project Period (FY) 2011-04-28 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords製品市場 / 製品カテゴリ / 価値共創 / サービスドミナントロジック(S-D Logic) / 市場創造 / マーケティング / S-D Logic / SD-logic / Effectuation / 実践的転回 / サービスドミナントロジック / 製品市場の生成
Outline of Final Research Achievements

My research focused on the social process of formation and transformation of product markets which are constructed under the influence of various behaviors of market participants. I analyzed them by reviewing the related literatures, defining the framework for the analysis, describing the process in the form case studies and discussing the implications in the academic journals and conferences.

Report

(5 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • 2011 Research-status Report
  • Research Products

    (13 results)

All 2014 2013 2012 2011 Other

All Journal Article (7 results) (of which Open Access: 1 results,  Peer Reviewed: 1 results) Presentation (5 results) Book (1 results)

  • [Journal Article] 着物関連市場における新たなセグメントとその特性の分析2014

    • Author(s)
      吉田 満梨
    • Journal Title

      2013年度「未来の京都創造研究事業」研究成果報告書

      Volume: 1 Pages: 81-104

    • Related Report
      2014 Annual Research Report
    • Open Access
  • [Journal Article] 市場育成を通じた価値創造のマネジメント : 株式会社生活の木の事例を中心に2014

    • Author(s)
      吉田満梨
    • Journal Title

      一橋ビジネスレビュー

      Volume: 61(4) Pages: 76-92

    • Related Report
      2013 Research-status Report
  • [Journal Article] 価値創造プロセスへの消費者参加2013

    • Author(s)
      吉田満梨
    • Journal Title

      繊維製品消費科学

      Volume: 54(9) Pages: 792-799

    • Related Report
      2013 Research-status Report
  • [Journal Article] 着物関連市場の問題構造と可能性 -株式会社千總『總屋』の事例研究を手がかりとして2013

    • Author(s)
      吉田満梨
    • Journal Title

      立命館経営学

      Volume: 52(2-3) Pages: 429-452

    • Related Report
      2013 Research-status Report
  • [Journal Article] 製品評価基準の変化を伴う新市場形成プロセス:カモ井加工紙株式会社「mt」の事例研究2013

    • Author(s)
      吉田満梨
    • Journal Title

      マーケティングジャーナル

      Volume: 32(3) Pages: 16-32

    • NAID

      130007959570

    • Related Report
      2012 Research-status Report
  • [Journal Article] パートナーとの関係構築に基づく新市場創造2012

    • Author(s)
      吉田満梨
    • Journal Title

      BtoB communications

      Volume: 44(10) Pages: 2-7

    • NAID

      40019462628

    • Related Report
      2012 Research-status Report
  • [Journal Article] 消費経験論の新展開に向けて-実践的転回についての考察2012

    • Author(s)
      吉田満梨・水越康介
    • Journal Title

      流通研究

      Volume: 第14巻第1号 Pages: 17-33

    • NAID

      130003387210

    • Related Report
      2011 Research-status Report
    • Peer Reviewed
  • [Presentation] Market Cultivation: How can a company link values-in-use co-created with the customers to its product development capabilities?2014

    • Author(s)
      Mari Yoshida
    • Organizer
      AMA 2014 SUMMER MARKETING EDUCATORS’ CONFERENCE
    • Place of Presentation
      San Francisco (USA)
    • Year and Date
      2014-08-01
    • Related Report
      2014 Annual Research Report
  • [Presentation] How the Value in Use is Co-Created in the Dialogical Interaction with Emerging Customers2012

    • Author(s)
      Mari Yoshida
    • Organizer
      11th INTERNATIONAL MARKETING TRENDS CONFERENCE
    • Place of Presentation
      VENICE(ITALY)
    • Related Report
      2011 Research-status Report
  • [Presentation] マーケティング研究における実践概念の意義2011

    • Author(s)
      吉田満梨
    • Organizer
      日本情報経営学会 第62回全国大会
    • Place of Presentation
      神戸大学(兵庫県)
    • Related Report
      2011 Research-status Report
  • [Presentation] 消費者による資源化に基づく市場のリフレーミング

    • Author(s)
      吉田満梨
    • Organizer
      日本商業学会 関西部会
    • Place of Presentation
      大阪市立大学(大阪府)
    • Related Report
      2013 Research-status Report
  • [Presentation] 新市場の形成過程におけるユーザーとの価値共創の有効性

    • Author(s)
      吉田満梨
    • Organizer
      日本商業学会第62回全国研究大会
    • Place of Presentation
      北海商科大学(北海道)
    • Related Report
      2012 Research-status Report
  • [Book] マーケティング・リフレーミング2012

    • Author(s)
      栗木契・水越康介・吉田満梨
    • Publisher
      有斐閣
    • Related Report
      2011 Research-status Report

URL: 

Published: 2011-08-05   Modified: 2019-07-29  

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