Examining the relationship between online social interaction and trustworthiness toward website.
| Project/Area Number |
23730423
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | SNS / 広告 / 社会資本 / SNSマーケティング / インターネット / プラットフォーム / 消費者のウェブ利用 / コミュニティサイト |
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| Outline of Final Research Achievements |
This study shows the social capital in SNS and perception of interactivity in SNS have impact on the trust on the site. The result implicates the development of the site for the manager of SNS manager and use of SNS in communication strategy for marketing managers.
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Report
(5 results)
Research Products
(20 results)
