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Examining the relationship between online social interaction and trustworthiness toward website.

Research Project

Project/Area Number 23730423
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionKansai University

Principal Investigator

KISHIYA Kazuhiro  関西大学, 商学部, 教授 (40330170)

Project Period (FY) 2011-04-28 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
KeywordsSNS / 広告 / 社会資本 / SNSマーケティング / インターネット / プラットフォーム / 消費者のウェブ利用 / コミュニティサイト
Outline of Final Research Achievements

This study shows the social capital in SNS and perception of interactivity in SNS have impact on the trust on the site. The result implicates the development of the site for the manager of SNS manager and use of SNS in communication strategy for marketing managers.

Report

(5 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • 2011 Research-status Report
  • Research Products

    (20 results)

All 2014 2013 2012 2011 Other

All Journal Article (8 results) (of which Peer Reviewed: 6 results) Presentation (11 results) Book (1 results)

  • [Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals2014

    • Author(s)
      Kazhuiro Kishiya
    • Journal Title

      2014 Winter American Marketing Association Proceedings

      Volume: -

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究2013

    • Author(s)
      岸谷和広
    • Journal Title

      関西大学商学論集

      Volume: 58(6) Pages: 21-31

    • NAID

      120005687719

    • Related Report
      2013 Research-status Report
  • [Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析2013

    • Author(s)
      岸谷和広
    • Journal Title

      関西大学商学論集

      Volume: 57 Pages: 37-55

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Journal Article] Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use2013

    • Author(s)
      Kawakami Tomoko・ Kazuhiro Kishiya・ Mark E. Parry
    • Journal Title

      Journal of Product Innovation Management

      Volume: 30(1) Issue: 1 Pages: 17-30

    • DOI

      10.1111/j.1540-5885.2012.00983.x

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Journal Article] The Effects of Personal and Virtual Word of Mouth on Technology Acceptance2012

    • Author(s)
      Parry, Mark E.・ Tomoko Kawakami・ Kazuhiro Kishiya
    • Journal Title

      Journal of Product Innovation Management

      Volume: 29(6) Issue: 6 Pages: 952-966

    • DOI

      10.1111/j.1540-5885.2012.00972.x

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Journal Article] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill2012

    • Author(s)
      Kishiya Kazuhiro and Nao Yamamoto
    • Journal Title

      2012 AMA Educator's Proceedings Marketing the socially-Networked World:Challenges of Emerging, Stagnant, and Resurgent Markets

      Volume: Summer Pages: 371-376

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Journal Article] インターネットにおけるリテラシー概念の展開2011

    • Author(s)
      岸谷和広
    • Journal Title

      関西大学商学論集

      Volume: 56 Pages: 69-85

    • NAID

      120005686598

    • Related Report
      2011 Research-status Report
  • [Journal Article] 企業ウェブサイトのグローバル・サイクル2011

    • Author(s)
      栗木契、西川英彦、岸谷和広、水越康介
    • Journal Title

      マーケティング・ジャーナル

      Volume: 121 Pages: 64-79

    • Related Report
      2011 Research-status Report
    • Peer Reviewed
  • [Presentation] 統一論題 ソーシャルメディア研究の新視点2014

    • Author(s)
      岸谷和広
    • Organizer
      日本商業学会全国研究報告会
    • Place of Presentation
      和歌山大学
    • Year and Date
      2014-12-20
    • Related Report
      2014 Annual Research Report
  • [Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality2014

    • Author(s)
      Kazuhiro Kishiya, Tomoko Kawakami
    • Organizer
      2014 AMA Summer Educator's Conference
    • Place of Presentation
      San Francisco, U.S.
    • Year and Date
      2014-08-03
    • Related Report
      2014 Annual Research Report
  • [Presentation] Effects of WOM on Inn Use in the Presence of NE2011

    • Author(s)
      Kawakami, Tomoko M.Parry andKazuhiro Kishiya
    • Organizer
      18th International Product Development Management Conference
    • Place of Presentation
      Delft. Netherland
    • Related Report
      2011 Research-status Report
  • [Presentation] 口コミと新技術の採用との関係に関する実証研究2011

    • Author(s)
      川上智子、M.Parry and 岸谷和広
    • Organizer
      第42回日本消費者行動学会カンファレンス
    • Place of Presentation
      早稲田大学
    • Related Report
      2011 Research-status Report
  • [Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals

    • Author(s)
      Kazhuiro Kishiya
    • Organizer
      2014 AMA Winter Educator's Conference
    • Place of Presentation
      マリオットホテル(フロリダ、米国)
    • Related Report
      2013 Research-status Report
  • [Presentation] The Influence of Interactivity and Platform on Value in SNS

    • Author(s)
      Kazhuiro Kishiya
    • Organizer
      2014 AMA Winter Educator's Conference
    • Place of Presentation
      マリオットホテル(フロリダ、米国)
    • Related Report
      2013 Research-status Report
  • [Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究

    • Author(s)
      西川英彦・岸谷和広
    • Organizer
      マーケティングサイエンス学会マーケティングダイナミックス部会
    • Place of Presentation
      構造計画研究所(東京)
    • Related Report
      2013 Research-status Report
  • [Presentation] グルーバルウェブサイトの戦略類型―比較ケースを通じて

    • Author(s)
      岸谷和広・栗木契・西川英彦・水越康介
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪第二ビル大阪市文化交流センター(大阪)
    • Related Report
      2013 Research-status Report
  • [Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation

    • Author(s)
      Kawakami, Tomoko, Kazuhiro Kishiya and Mark E. Parry
    • Organizer
      2012 Global Marketing Conference
    • Place of Presentation
      Seoul 韓国
    • Related Report
      2012 Research-status Report
  • [Presentation] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill

    • Author(s)
      Kishiya kazuhiro and Nao Yamamoto
    • Organizer
      2012 AMA Educator's Conference
    • Place of Presentation
      Chicago 米国
    • Related Report
      2012 Research-status Report
  • [Presentation] SNSの分析枠組み

    • Author(s)
      岸谷和広
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      第二ビル文化交流センター 大阪
    • Related Report
      2012 Research-status Report
  • [Book] ネットリテラシー2013

    • Author(s)
      西川英彦・岸谷和広・水越康介・金雲鎬
    • Total Pages
      224
    • Publisher
      白桃書房
    • Related Report
      2012 Research-status Report

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Published: 2011-08-05   Modified: 2019-07-29  

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