Examining the relationship between online social interaction and trustworthiness toward website.

• Project/Area Number: 23730423
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Kansai University
• Principal Investigator: KISHIYA Kazuhiro 関西大学, 商学部, 教授 (40330170)
• Project Period (FY): 2011-04-28 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000); Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000); Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000); Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
• Keywords: SNS / 広告 / 社会資本 / SNSマーケティング / インターネット / プラットフォーム / 消費者のウェブ利用 / コミュニティサイト

Outline of Final Research Achievements

This study shows the social capital in SNS and perception of interactivity in SNS have impact on the trust on the site. The result implicates the development of the site for the manager of SNS manager and use of SNS in communication strategy for marketing managers.

Research Products

• [Journal Article] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals (2014)
  • Author(s): Kazhuiro Kishiya
  • Journal Title: 2014 Winter American Marketing Association Proceedings Volume: -
  • Peer Reviewed
• [Journal Article] ソーシャルメディアのプラットフォームとWOM行動に関する探索的研究 (2013)
  • Author(s): 岸谷和広
  • Journal Title: 関西大学商学論集 Volume: 58(6) Pages: 21-31
  • NAID: 120005687719
• [Journal Article] オンラインとオフラインメディア接触とその規定因に関する実証分析 (2013)
  • Author(s): 岸谷和広
  • Journal Title: 関西大学商学論集 Volume: 57 Pages: 37-55
  • Peer Reviewed
• [Journal Article] Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use (2013)
  • Author(s): Kawakami Tomoko・ Kazuhiro Kishiya・ Mark E. Parry
  • Journal Title: Journal of Product Innovation Management Volume: 30(1) Issue: 1 Pages: 17-30
  • DOI: 10.1111/j.1540-5885.2012.00983.x
  • Peer Reviewed
• [Journal Article] The Effects of Personal and Virtual Word of Mouth on Technology Acceptance (2012)
  • Author(s): Parry, Mark E.・ Tomoko Kawakami・ Kazuhiro Kishiya
  • Journal Title: Journal of Product Innovation Management Volume: 29(6) Issue: 6 Pages: 952-966
  • DOI: 10.1111/j.1540-5885.2012.00972.x
  • Peer Reviewed
• [Journal Article] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill (2012)
  • Author(s): Kishiya Kazuhiro and Nao Yamamoto
  • Journal Title: 2012 AMA Educator's Proceedings Marketing the socially-Networked World:Challenges of Emerging, Stagnant, and Resurgent Markets Volume: Summer Pages: 371-376
  • Peer Reviewed
• [Journal Article] インターネットにおけるリテラシー概念の展開 (2011)
  • Author(s): 岸谷和広
  • Journal Title: 関西大学商学論集 Volume: 56 Pages: 69-85
  • NAID: 120005686598
• [Journal Article] 企業ウェブサイトのグローバル・サイクル (2011)
  • Author(s): 栗木契、西川英彦、岸谷和広、水越康介
  • Journal Title: マーケティング・ジャーナル Volume: 121 Pages: 64-79
  • Peer Reviewed
• [Presentation] 統一論題 ソーシャルメディア研究の新視点 (2014)
  • Author(s): 岸谷和広
  • Organizer: 日本商業学会全国研究報告会
  • Place of Presentation: 和歌山大学
  • Year and Date: 2014-12-20
• [Presentation] Factors Affecting Outcomes in Social Networking Services: Social Capital and Network Externality (2014)
  • Author(s): Kazuhiro Kishiya, Tomoko Kawakami
  • Organizer: 2014 AMA Summer Educator's Conference
  • Place of Presentation: San Francisco, U.S.
  • Year and Date: 2014-08-03
• [Presentation] Effects of WOM on Inn Use in the Presence of NE (2011)
  • Author(s): Kawakami, Tomoko M.Parry andKazuhiro Kishiya
  • Organizer: 18th International Product Development Management Conference
  • Place of Presentation: Delft. Netherland
• [Presentation] 口コミと新技術の採用との関係に関する実証研究 (2011)
  • Author(s): 川上智子、M.Parry and 岸谷和広
  • Organizer: 第42回日本消費者行動学会カンファレンス
  • Place of Presentation: 早稲田大学
• [Presentation] Brand Communities in Social Networking Services: Two Types of Interaction and Self-Construals
  • Author(s): Kazhuiro Kishiya
  • Organizer: 2014 AMA Winter Educator's Conference
  • Place of Presentation: マリオットホテル（フロリダ、米国）
• [Presentation] The Influence of Interactivity and Platform on Value in SNS
  • Author(s): Kazhuiro Kishiya
  • Organizer: 2014 AMA Winter Educator's Conference
  • Place of Presentation: マリオットホテル（フロリダ、米国）
• [Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究
  • Author(s): 西川英彦・岸谷和広
  • Organizer: マーケティングサイエンス学会マーケティングダイナミックス部会
  • Place of Presentation: 構造計画研究所（東京）
• [Presentation] グルーバルウェブサイトの戦略類型―比較ケースを通じて
  • Author(s): 岸谷和広・栗木契・西川英彦・水越康介
  • Organizer: 日本商業学会関西部会
  • Place of Presentation: 大阪第二ビル大阪市文化交流センター（大阪）
• [Presentation] Product Involvement, Online and Offline Media and Word of Mouth Generation
  • Author(s): Kawakami, Tomoko, Kazuhiro Kishiya and Mark E. Parry
  • Organizer: 2012 Global Marketing Conference
  • Place of Presentation: Seoul 韓国
• [Presentation] Factors affecting Online Trust in Online Shopping :The Role of Network eternality and Internet Skill
  • Author(s): Kishiya kazuhiro and Nao Yamamoto
  • Organizer: 2012 AMA Educator's Conference
  • Place of Presentation: Chicago 米国
• [Presentation] ＳＮＳの分析枠組み
  • Author(s): 岸谷和広
  • Organizer: 日本商業学会関西部会
  • Place of Presentation: 第二ビル文化交流センター 大阪
• [Book] ネットリテラシー (2013)
  • Author(s): 西川英彦・岸谷和広・水越康介・金雲鎬
  • Total Pages: 224
  • Publisher: 白桃書房