| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Research Abstract |
Risk behaviors were induced unconsciously, regardless of conscious intention. The research project showed that risk-conducive environment leads to unintentional risk behaviors and habitual behaviors result from the delegation of action control to behavioral context. Moreover, the field experiments of unhealthy eating behavior and energy saving behavior demonstrated that the introduction of goal priming approach can reduce the influence of risk-conducive environment.
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