| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Research Abstract |
This study aims to reveal the characteristics and the issues of the tea industry by region, and to give some suggestions of consumer-conscious planning of productions and sales. The achievements of this study are the followings.1. Revealed the characteristics and the issues of the tea industry by region.2. Came out the consumers’ behavior to beverage consumption, and cause-and-effect relationship between the consumers’ experiences and consumers’ behavior3. Reported the results of all the above.
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