| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2012: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2011: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Research Abstract |
A regional brand certification system which clarifies a place brand identity, as compared with other systems which do not so, has a higher possibility of making consumers recognize typicity of local foods more clearly by guaranteeing harmonyof a place brand identity and a local food’s brand concept. This study positively assesses effects of the French Regional Natural Park System, which has a process of creating a place brand identity through discussion among local inhabitants.
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