| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
The seven cases about concept creation during a new product development were developed by using data from publications and direct interviews. In order to investigate the cases, I developed a framework based on organization as interpretation system perspective. Investigating the cases by applying the obtained framework, it was found that a process of concept shifting can be broken down into three patterns. It was also suggested that the performance of a new product development varies according to the patterns of concept shifting
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