Theoretical and practical investigation on an effective management of concept shifting during a new product development project
| Project/Area Number |
23830053
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | The University of Shiga Prefecture |
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Principal Investigator |
MIYAO Manabu 滋賀県立大学, 人間文化学部, 助教 (80611475)
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| Project Period (FY) |
2011 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 新製品開発 / 製品コンセプト / コンセプト変更 / 事例研究 / 解釈システムとしての組織モデル / 製品コンセプト変更 / 家電 / デバイス / オフィス家具 |
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| Research Abstract |
The seven cases about concept creation during a new product development were developed by using data from publications and direct interviews. In order to investigate the cases, I developed a framework based on organization as interpretation system perspective. Investigating the cases by applying the obtained framework, it was found that a process of concept shifting can be broken down into three patterns. It was also suggested that the performance of a new product development varies according to the patterns of concept shifting
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Report
(3 results)
Research Products
(14 results)
