| Project/Area Number |
23K12565
|
|---|
| Research Category |
Grant-in-Aid for Early-Career Scientists
|
| Allocation Type | Multi-year Fund |
|---|
| Review Section |
Basic Section 07090:Commerce-related
|
|---|
| Research Institution | Toyo University |
|---|
Principal Investigator |
孫 涛 東洋大学, 国際観光学部, 助教 (40962311)
|
|---|
| Project Period (FY) |
2023-04-01 – 2026-03-31
|
| Project Status |
Granted (Fiscal Year 2023)
|
| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2025: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2024: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2023: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
|
|---|
| Keywords | Japanese toruists / enviromental / constraints / tourism industry / destination management / digital marketing / tourists' behavior / inbound tourism |
|---|
| Outline of Research at the Start |
(1)to explore Japanese tourists’ potential constraints to PEB (2) to examine the influences of norm activation model on PEB constraints and PEB intention (3) to identify and compare the impacts of government style on PEB constraints and PEB intention.
|
| Outline of Annual Research Achievements |
In year 2023, the research project “understanding Japanese tourists’ constraints to pro-environmental Behaviour (PEB)” had been administered as scheduled in the research proposal. As highlighted in the proposal, this research project aims to (1) explore tourists’ potential constraints to PEB post-COVID, (2) examine the influences of norm activation model on PEB constraints and PEB per se, and lastly (3) identify and compare the impacts of government style (perceived government support versus perceived government control) on PEB constraints and PEB per se. During the past year, my major effect was dedicated to exploring the potential PEB constraints. After confirming and consolidating relevant research in literature, an initial online survey was conducted with the assistance of a Tokyo-based research company. A total of 650 responses covering all generations (from 20s to 60s) were collected. After the exploratory factor analysis, three factors that may account for Japanese people’s PEB constraints emerged. They are “Externalized Responsibility”, “Behavioral Reluctance”, “Lack of knowledge”. Results of free-listing answers also gave rise some significant items that were not measured in the survey, including “PETB is a hassle”, “Options for pro-environmental tourism activities are limited”, “I like to luxuriate while I travel”,etc.
|
| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
As mentioned above, the first research was ahieved successfully.
|
| Strategy for Future Research Activity |
As the research plan for 2024, I will mainly investigate how cognitive and behavioral strategies can be utilized to assist Japense people to overcome potential PEB constraints.
|
