| Project/Area Number |
23K17119
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 80020:Tourism studies-related
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| Research Institution | Wakayama University |
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Principal Investigator |
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| Project Period (FY) |
2023-04-01 – 2026-03-31
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| Project Status |
Granted (Fiscal Year 2024)
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| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2025: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2024: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2023: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | Tourism management / Tourism marketing / Muslim-friendly tourism / Halal Tourism / Regional revitalization / Muslim tourism / Muslim Friendly Tourism / Destination Management / Islam |
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| Outline of Research at the Start |
This research aims to explore Muslim-friendly tourism development for outlying destinations in Japan. A sequential qualitative research approach will be adopted by conducting content analysis, destination observations and interviews with tourism stakeholders of an existing Muslim-friendly destination (i.e. Okayama prefecture). This study is timely and important as it contributes to an emerging, yet under-researched area of Muslim tourism development. Furthermore, it will contribute to an enhanced industry practice by providing evidence-based recommendations for tourism destinations to follow.
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| Outline of Annual Research Achievements |
The researcher conducted additional interviews with local tourism stakeholders and visitors. Motivations, opportunities and unique challenges were identified with interviews from Japanese tourism stakeholders. Muslim tourists also depicted interesting characteristics, demonstrating how they negotiate and adapt their Islamic guidelines to non-Muslim destinations.
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| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
Research going as planned. In the second year, the researcher planned to carry out data collection. Priliminary literature review, field observations and interviews were made. More data collection will be conducted to ensure data saturdation. Priliminary findings have been shared at international conferences and feedback was received to improved research.
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| Strategy for Future Research Activity |
The researcher will continue with additional interviews with local business stakeholder and visitors. This is to ensure data saturation is achieved. Additionally, the researcher will continue to make field observations based on other Muslim-friendly destinations. At the same time, the research will draft articles to be published in academic journals.
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