| Project/Area Number |
23K22178
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| Project/Area Number (Other) |
22H00907 (2022-2023)
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Multi-year Fund (2024)
Single-year Grants (2022-2023) |
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| Section | 一般 |
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| Review Section |
Basic Section 08010:Sociology-related
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| Research Institution | Future University-Hakodate |
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Principal Investigator |
Rivers Damian 公立はこだて未来大学, システム情報科学部, 教授 (00515455)
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| Co-Investigator(Kenkyū-buntansha) |
ウンサーシュッツ ジャンカーラ 立正大学, 心理学部, 教授 (70632595)
野中 ちさと 九州大学, 留学生センター, 准教授 (70822203)
RUDOLPH NATHANAEL 近畿大学, 理工学部, 准教授 (50611365)
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| Project Period (FY) |
2024-04-01 – 2025-03-31
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| Project Status |
Completed (Fiscal Year 2024)
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| Budget Amount *help |
¥6,500,000 (Direct Cost: ¥5,000,000、Indirect Cost: ¥1,500,000)
Fiscal Year 2024: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2023: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2022: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
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| Keywords | Cooperation / COVID-19 / Health Communication / Misinformation / National Identity / Personality / SARS-CoV-2 / Vaccine Hesitancy / Communication / Health / Visuals / Covid-19 / Health Discourse / Personality Traits |
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| Outline of Research at the Start |
Do personality traits and in-group affinity attachments predict SARS-CoV-2 attitudes and behaviours in Japanese young people 18-25? What modalities and discursive techniques are used in the communication of SARS-CoV-2 public health information across Japan’s 47 prefectural government websites?
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| Outline of Final Research Achievements |
Over the course of the project, we examined psychological and sociocultural dynamics in Japan’s COVID-19 response with a focus on youth. A survey of 500 Japanese university students showed that nationalism increased vaccine hesitancy and susceptibility to misinformation, while patriotism and trust in government reduced them. A second study analyzed 443 municipal newsletters from Japan’s largest cities, revealing that visual images, especially illustrations of safety practices and local mascots, were key to conveying public health messages in a reassuring, community-oriented way. Finally, a comparative study with the UK highlighted Japan’s success in managing the pandemic through voluntary compliance grounded in jishuku (self-restraint), in contrast to the UK’s coercive, authoritarian strategy. Together, these findings underscore the importance of culturally resonant messaging, social cohesion, and trust in shaping effective, public health strategies in times of crisis.
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| Academic Significance and Societal Importance of the Research Achievements |
本研究は、文化的規範やアイデンティティ、コミュニケーションが公衆衛生に与える影響を示す。若者調査では、ナショナリズムはワクチン忌避や誤情報感受性と関連し、パトリオティズムや政府信頼は接種促進に寄与した。自治体広報誌の分析では、地域キャラクターや手洗い・マスクのイラストが安心感と地域の一体感を促す効果的手段と判明。日本とイギリスの比較では、日本が「自粛」に基づく自主的対応で高接種率と低死亡率を達成したのに対し、イギリスは強制と恐怖に頼り、市民の不信と分断を招いた。これらは、信頼と文化的共感に基づく公衆衛生戦略の有効性を示す。
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