| Project/Area Number |
24243052
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| Research Category |
Grant-in-Aid for Scientific Research (A)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
KOKUBO keizo 流通科学大学, サービス産業学部, 教授 (50341003)
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| Co-Investigator(Kenkyū-buntansha) |
ISHII Junzo 流通科学大学, 商学部, 教授 (50093498)
HIROTA Akimitsu 近畿大学, 経営学部, 教授 (60319796)
TAKAHASHI Kazuo 近畿大学, 経営学部, 教授 (90469304)
MIZUKOSHI Kosuke 首都大学東京, 社会科学研究科, 准教授 (60404951)
藤野 公孝 流通経済大学, 社会学部, 教授 (60580313)
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| Project Period (FY) |
2012-10-31 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥20,280,000 (Direct Cost: ¥15,600,000、Indirect Cost: ¥4,680,000)
Fiscal Year 2014: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2013: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2012: ¥11,960,000 (Direct Cost: ¥9,200,000、Indirect Cost: ¥2,760,000)
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| Keywords | 観光 / ビジネス・エコシステム / マーケティング / ビジネスエコシステム |
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| Outline of Final Research Achievements |
This study showed leisure business based on business ecosystems. Business ecosystems studies focus on the co-exist on various actors. Boundaries of ecosystems are always unstable, they affect to emergence of new actors and change of actors. This study are closely tied to CSV, co-creation, and relationship marketing studies. This study indicated actors behaviour and change in leisure business using multiple case studies.
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