Empirical Studies of Exporting Japan's Design Business to Emerging Countries

• Project/Area Number: 24402028
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 海外学術
• Research Field: Commerce
• Research Institution: Hitotsubashi University
• Principal Investigator: WASHIDA Yuichi 一橋大学, 大学院商学研究科, 准教授 (80521286)
• Co-Investigator(Kenkyū-buntansha): UEHARA Wataru 一橋大学, 大学院商学研究科, 准教授 (30515060) ; YAMASHITA Yuko 一橋大学, 大学院商学研究科, 准教授 (90230432)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥14,950,000 (Direct Cost: ¥11,500,000、Indirect Cost: ¥3,450,000); Fiscal Year 2014: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000); Fiscal Year 2013: ¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000); Fiscal Year 2012: ¥6,500,000 (Direct Cost: ¥5,000,000、Indirect Cost: ¥1,500,000)
• Keywords: デザイン / イノベーション / マーケティング / 経営 / 中国 / 商学 / 新興国 / 参与観察

Outline of Final Research Achievements

Through empirical studies for the practice of overseas exports of Japanese design, about the possibility of innovation through the integration of the field of design and management, it left a lot of knowledge. The books published and papers also can be carried out fully. Various award to be realized, it was possible to have a major impact on society.Through this research, exchange of design practitioners, design researchers, business management, and science researchers were also achieved. In addition, the empirical comparative surveys to Japan, the US and Chinese design practitioners also conducted, it was possible to produce useful knowledge which former studies is not much.

Research Products

• [Journal Article] 「デザイナーの役割分担についての国際比較で見た相対的特徴：日米中比較調査の結果より (2015)
  • Author(s): 鷲田祐一
  • Journal Title: 一橋ビジネスレビュー Volume: 62巻4号 Pages: 52-63
• [Journal Article] ICT導入で日本のデザイン産業は活性化したのか？ (2014)
  • Author(s): 鷲田祐一
  • Journal Title: Nextcom Volume: 20 Pages: 14-23
  • Open Access
• [Journal Article] 日本のデザイン産業を中国に輸出する際の実務的課題検討 (2012)
  • Author(s): 鷲田祐一
  • Journal Title: デザイン学研究特集号 Volume: 20 Pages: 44-49
• [Presentation] 日本のデザイン産業に立ちはだかるコストの壁と効率化の波 (2015)
  • Author(s): 鷲田祐一
  • Organizer: 日本デザイン学会 第62回研究発表大会
  • Place of Presentation: 千葉大学
  • Year and Date: 2015-06-12 – 2015-06-14
• [Presentation] デザインの未来史 (2015)
  • Author(s): 原研哉、鷲田祐一、小林昭世
  • Organizer: 日本デザイン学会 第62回研究発表大会
  • Place of Presentation: 千葉大学
  • Year and Date: 2015-06-12 – 2015-06-14
  • Invited
• [Presentation] Do Foreign Creative Industry Products Contribute to the Promotion of Products imported from the Same Country?: Case of Japanese and Korean Products in Emerging Economies (2014)
  • Author(s): Uehara, Wataru, Yuichi Washida, Takeshi Matsui
  • Organizer: 2014 Global Marketing Conference
  • Place of Presentation: Marina Bay Sands, Singapore
  • Year and Date: 2014-07-17
• [Presentation] Cross-Border Gatekeeper of Foreign Creative Industry Products: The Case of Manga (Japanese Comics) and Sushi in French Market, (2014)
  • Author(s): Takeshi Matsui, Satoko Suzuki, Yuichi Washida
  • Organizer: 2014 Global Marketing Conference
  • Place of Presentation: Marina Bay Sands, Singapore
  • Year and Date: 2014-07-16
• [Presentation] Cross-Border Gatekeeper of Foreign Creative Industry Products: The Case of Manga (Japanese Comics) and Sushi in French Market (2014)
  • Author(s): T., Matsui, S., Suzuki & Y. Washida
  • Organizer: 2014 Global Marketing Conference (GMC) at Singapore
  • Place of Presentation: Marina Bay Sands, Singapore
• [Presentation] Do Foreign Creative Industry Products Contribute to the Promotion of Products imported from the Same Country?: Case of Japanese and Korean Products in Emerging Economies (2014)
  • Author(s): W., Uehara, and Y., Washida
  • Organizer: 2014 Global Marketing Conference (GMC) at Singapore
  • Place of Presentation: Marina Bay Sands, Singapore
• [Presentation] 日本のデザインを輸出する際の実務的課題 (2012)
  • Author(s): 鷲田祐一
  • Organizer: 日本商業学会平成24年度第3回全国研究報告会
  • Place of Presentation: 広島経済大学(広島市)
  • Year and Date: 2012-12-06
• [Presentation] Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers
  • Author(s): Takeshi Matsui, Wataru Uehara, and Yuichi Washida
  • Organizer: 1st International Conference of Asian Marketing Associations
  • Place of Presentation: Sogang University, Korea
• [Book] イノベーションの誤解 (2015)
  • Author(s): 鷲田祐一
  • Total Pages: 264
  • Publisher: 日本経済新聞出版社
• [Book] デザインがイノベーションを伝える -デザインの力を活かす新しい経営戦略の模索- (2014)
  • Author(s): 鷲田祐一
  • Total Pages: 256
  • Publisher: 有斐閣
• [Book] デザインがイノベーションを伝える -- デザインの力を活かす新しい経営戦略の模索 (2014)
  • Author(s): 鷲田祐一
  • Total Pages: 256
  • Publisher: 有斐閣
• [Remarks] クリエイティブ産業とイノベーション研究会
  • URL: http://www.j-mac.or.jp/research-project/1543/
• [Remarks] 平成25年度一橋大学秋季公開講座「デザインがイノベーションのきっかけを生む」
  • URL: http://www.hit-u.ac.jp/function/outside/news/2013/0902_2.html
• [Remarks]
  • URL: http://www.value-press.com/pressrelease/102815,
• [Remarks]
  • URL: http://jsmd.jp/wp-content/uploads/2011/08/2012program_houkokukai.pdf
• [Remarks]
  • URL: http://www.near21.jp/nprec/event_detail.phtml?Genre_ID=&Period_ID=633e43b52d4cf467588a5b43b8c64529&date=20121122