A Cross-National Study on the Benefits and Managements of Masters Sport Events

Research Project

Project/Area Number	24500740
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Sports science
Research Institution	Kobe University
Principal Investigator	CHOGAHARA Makoto 神戸大学, 人間発達環境学研究科, 教授 (00227349)
Co-Investigator(Kenkyū-buntansha)	ISHIZAWA Nubuhiro 北海道教育大学, 教育学部, 准教授 (60368553)
Project Period (FY)	2012-04-01 – 2015-03-31
Project Status	Completed (Fiscal Year 2014)
Budget Amount *help	¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000) Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000) Fiscal Year 2013: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000) Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywords	生涯スポーツ / マスターズスポーツ / スポーツイベント / スポーツプロモーション / マスターズイベント / イベント / レガシー / キャンペーン
Outline of Final Research Achievements	The masters sport events have offered various benefits to the host cities in the world. The benefits are related to the revitalization of “life” at the individual level of the active aging people, people-to-people exchanges, regional and international exchanges as well as the inter-generational exchanges, mutual understanding, economic revitalization through tourism/sports industries. They serve as a trigger for accelerating the cultural promotion of life-long sports and tourism. The dynamic senior athletes will also rid of the prejudice about the negative images of aging and older people and foster educational and enlightening effects for brighter and vigorous life images.