| Budget Amount *help |
¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2013: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2012: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
This research proposes a methodology of evaluating service value based on the relationship between a provided service and a service field, which is analogous to the electro-magnetic field in physics. In the methodology, the service value is defined by an inner product of a provided service attribute vector and a required service attribute vector based on the service field concept. The proposed method was then applied to the evaluation of attractiveness in sightseeing of Kyoto, Sendai and Kanazawa. This mathematical model seemed to be effective in theoretically analyzing service value.
Also, based on the service field, KIKI model which provides service value creation process model, is developed and its effectiveness is demonstrated through various applications analysis.
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