Development of models for strategic coalition formation in supply chain networks and its analysis
| Project/Area Number |
24510201
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Keio University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | ゲーム理論 / 非協力ゲーム / 協力ゲーム / 提携形成 / マーケティング / 製販連携 / プライベートブランド / 製品差別化 |
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| Outline of Final Research Achievements |
In this research, we develop game theoretic models to support strategic decision making for determining coalition formation in supply chain networks. We focus both on vertical and horizontal alliance. Although most of previous studies explore only two-tier supply chain consisting of manufacturers and retailers, we extensively consider various types of chain structures. In addition, not only in a distribution stage well studied in the previous literature, we also investigate coalition formation in some other important marketing activities including product design, advertising, and so on. The theoretical results obtained through our model analysis could provide rich insights into firms' strategic alliance in various structures and aspects in the real-world supply chains.
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Report
(4 results)
Research Products
(20 results)
