| Budget Amount *help |
¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
The purpose of this research was to explore what kinds of values were added to 'traditional' British culture, which has actually been invented, consumed and reproduced by modern society. In the case of restoring a Grade II listed, historic building, for example, it was observed that whereas English Heritage, an organisation responsible for conserving traditional architecture in England, tried to protect its traditional features and values, it also aimed to adjust them to fit contemporary agendas. On the other hand, when I conducted a British image survey of competent Japanese speakers, it was found that Britain and British people were still viewed stereotypically, and old and conservative views were fairly prevalent. It was therefore inferred that identities and values attached to Britishness (or Englishness) conceived and consumed overseas were fundamentally different from self-images created within Britain.
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