| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
|
|---|
| Outline of Final Research Achievements |
Japanese life-insurance industries have traditionally developed gendered strategies of sales and employment,the staple of which has been the employment of a vast number of middle-aged sales women and their direct reach out to potential clients. It is dramatically different from the popular sales strategies of American and European insurance companies, which rely on the professional male staffs.Although the sales women are called regular workers, the employment is ambiguous.They are eligible to join the social security system and join a same union.However they are very easy to be layed off unless they success to sell life insurance. These characteristic of working condition are between employee and self-employed.Japanese traditional life insurance companies employ middle-aged women as sales staff on the assumption that women are naturally cut out for selling life insurance policies and caring for the customers. Gender norms play a significant role in the recruitment of new sales staff.
|
