| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Outline of Final Research Achievements |
This is a basic study to reconstruct the marine products industry after the East Japan Great Earthquake Disaster.
The radiological outflow with the accident of the TEPCO Fukushima Daiichi Nuclear Power Station is a big hindrance in revival of the marine products industry of Fukushima. Therefore, after the restoration such as a fishing port or the fishing boat was over, only the examination operation was carried out and the quantity of unloading remains in a low level in comparison with before earthquake disaster.
With expansion of the quantity of unloading, a rise in unit price is necessary to revive the marine products industry. However, the marine products from Fukushima remain in a low level by damage by rumors. I performed an investigation about branding strategy to revive this. Securing of quality through the production - processing - circulation was necessary. It became clear that it was a base to push forward the branding of the product to raise the reliability for the product.
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