Business Innovation Strategy by Social Media
| Project/Area Number |
24530435
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Business administration
|
|---|
| Research Institution | Kindai University (2013-2016)
Otemon Gakuin University (2012) |
|---|
Principal Investigator |
IDOTA Hiroki 近畿大学, 経済学部, 教授 (10352957)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
文能 照之 近畿大学, 経営学部, 教授 (30388491)
辻 正次 神戸国際大学, 経済学部, 教授 (90029918)
|
|---|
| Project Period (FY) |
2012-04-01 – 2017-03-31
|
| Project Status |
Completed (Fiscal Year 2016)
|
| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
|
|---|
| Keywords | ソーシャルメディア / オープンイノベーション / ソーシャルキャピタル / 組織学習 / 吸収能力 / 人的資源管理 / イノベーション / 購買行動 |
|---|
| Outline of Final Research Achievements |
Social media to use for corporate innovation strategy were studied.
Based on the survey results on social media for business use and product development in Japanese advanced firms, we clarified that social media was effective to grasp customer needs, improve brand image, joint development with lead users, increase opportunities for acquiring new customers, reduce advertising expenses and improve sales.
We also found that it helped consumers participate in devising and evaluating new product concept drafts, and person in charge of product development cooperated with consumers by using social media to develop new products according to customer needs.
|
Report
(6 results)
Research Products
(79 results)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
[Presentation] Product innovation and ICT Use in Firms of Four ASEAN Economies2015
Author(s)
Idota, H., Bunno, T., Ueki, Y., Somrote, K., Chawalit, J., and Tsuji, M.
Organizer
Second International Conference, MISNC 2015
Place of Presentation
Yamatoya, Mastuyama
Year and Date
2015-09-01
Related Report
Int'l Joint Research
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
[Book] Multidisciplinary Social Networks Research2015
Author(s)
Idota, H., Bunno, T., Ueki, Y., Somrote, K., Chawalit, J., and Tsuji, M.
Total Pages
600
Publisher
Springer
Related Report
-
-
-
-
