| Budget Amount *help |
¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Outline of Final Research Achievements |
Social media to use for corporate innovation strategy were studied.
Based on the survey results on social media for business use and product development in Japanese advanced firms, we clarified that social media was effective to grasp customer needs, improve brand image, joint development with lead users, increase opportunities for acquiring new customers, reduce advertising expenses and improve sales.
We also found that it helped consumers participate in devising and evaluating new product concept drafts, and person in charge of product development cooperated with consumers by using social media to develop new products according to customer needs.
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