| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
The purpose of this study, in the global expansion of Japanese Manga business, is to elucidate the coordination of international business that produces a synergy.
It has become clear in this study that it is necessary to match the timing to expand the work at home and abroad in order to create a global synergy. However, in practice, localozation to accommodate the restrictions of expression and different distribution practices in each country makes it difficult to expand business simultaneously. The results of the analysis revealed the following as a way of coordination of the global business. The headquarters manage centrally the domestic and international busuness development in the home country, and they delegate authority to the foreign subsidiaries with respect to localization.
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