| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
This research has developed a framework, which discusses value creation as "integral value," composed of both "functional value" and "non-functional value," and has provided some evidences supporting the framework. For both industry products and consumer products, effective models for value creation have been proposed. For industry products, creation of solution value, which proposes profit increase to customer firms, is critical. For consumer products, integrated value with excellent functions, usability, design, and so on is demanded by customers. This research has found out these evidences theoretically and empirically, using theory building, case studies (Dyson, Sony, Sysmex, Yokogawa, Mazda, Apple, etc.), and questionnaire survey (197 industry product firms). This research has been able to suggest implications in terms of the importance of integrated value and management strategy to create such value.
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