| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
The main results of the research are the following points. When we understand value cocreation in the context of distribution, we need to premise the vertical relationship. The relationship consists of two aspects. One is the relationship between buyer and seller, who are the actors of value cocreation, and the more stable and long-term relationship is necessary to cocreate value with consumers. Another aspect is the cooperative relationship between channel organizations. It is critically important to cooperate companies at the other vertical stage in order to cocreate value, which could provide higher customer satisfaction.
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