S study of Japanese local brand
| Project/Area Number |
24530526
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hokkai School of Commerce |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
HASHIMATO Rie 北海商科大学, 商学部, 教授 (50434791)
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 日本ワイン / 地域ブランド / アクターネットワーク / ワイナリー / 風土 / 地理的表示 / ６次産業化 / 事業ネットワーク / 日本産ワイン / 社会ネットワーク論 / ソーシャル・キャピタル論 / 関係性マーケティング論 / 観光産業 / ネットワーク組織 |
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| Outline of Final Research Achievements |
This study was discussed new paradigm local brands. Inter-regional, and competition in the region, it won the business rather than become a regional brand of the model, while cooperate with each other, each origins as a business, is a model that in turn lead to regional revitalization. It explored on the basis of the cooperation relationship to actor network theory. Specific regional brand product, a Japanese wine. This is because the most well represents the actor network. Analysis, which, in the region, not due to competition between regions were found to allow for local activation.
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Report
(5 results)
Research Products
(9 results)
