A Cyclical Fluctuation in Consideration Sets and its Forming Mechanism: Cost Benefit Approach and Micro Macro Link in Markets
| Project/Area Number |
24530527
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Chuo University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 考慮集合 / 消費者行動の周期的変化 / コスト・ベネフィット・アプローチ / ミクロ・マクロ・ループ / ミクロ・マクロ・リンク |
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| Outline of Final Research Achievements |
This research has discussed the mechanism of a cyclical fluctuation in consideration sets, evoked sets, or choice sets. First, consumer data have shown that the number of brands in a consideration set changes cyclically; thereafter, we have discussed this mechanism by focusing on both 1) the tradeoffs between marginal costs and marginal benefits for the increment/decrement of brands in a consideration set of a rational consumer who maximizes his/her utility (cost benefit approach) and 2) micro macro link between micro (e.g., an individual consumer) and macro (a market or a bunch of consumers/firms).
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Report
(5 results)
Research Products
(15 results)
