| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
In the existing study of user innovation, the multiple market performance by user-generated products such as "creative effect" (improvement of the product quality) and "labeling effect" (the influence of information to be user-generated products) were not discussed systematically.
Therefore, we clarified the existence of the multiple market performance of user-generated products through a natural experiment to sell real user-generated products and designer-generated products by cooperation with Muji.
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