Theoretical and empirical studies on multiple market performance of the user-generated products.
| Project/Area Number |
24530535
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hosei University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Keywords | マーケティング / ユーザー・イノベーション / クラウドソーシング / 共創 / 自然実験 |
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| Outline of Final Research Achievements |
In the existing study of user innovation, the multiple market performance by user-generated products such as "creative effect" (improvement of the product quality) and "labeling effect" (the influence of information to be user-generated products) were not discussed systematically.
Therefore, we clarified the existence of the multiple market performance of user-generated products through a natural experiment to sell real user-generated products and designer-generated products by cooperation with Muji.
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Report
(5 results)
Research Products
(29 results)
