Investigation of financial Marketing strategy and financial assets of households
| Project/Area Number |
24530543
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 金融マーケティング / 金融リテラシー / 金融資産選択 / 米国家計 / コウホート分析 / 金融資産選択行動 |
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| Outline of Final Research Achievements |
This research reviewed the concept of financial literacy with comparison of financial literacy level between Japan and other countries. Searching for a clue to transform the financial behavior, it was suggested that the Japanese asset management varies greatly depending on the extent of the habit of financial behavior.
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Report
(4 results)
Research Products
(4 results)
