| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
The purpose of this research is to analyze the controllability of customer relationships and assess current customer relationship strategies through quantifying customer relationships based on research data.
This research focuses on: 1) Analysis of customer relationships and customer relationship strategies in the retail industry, and 2) the effect of B-to-B customer relationships on corporate value and cost behavior. The result of subject 1 reveals that although loyalty programs were partially useful for providing data that helped companies quantify customer relationships in the retail industry, most of the retail firms surveyed did not develop effective customer relationship strategies using their loyalty program data. With regard to subject 2, the finding shows that in most firms strategies and life cycle stage have more influence on corporate value and cost behavior than customer.
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