Conformity and diversity in informational behavior on the internet

Research Project

Project/Area Number	24530802
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Social psychology
Research Institution	Kansai University
Principal Investigator	Morio Hiroaki 関西大学, 総合情報学部, 教授 (80361559)
Project Period (FY)	2012-04-01 – 2016-03-31
Project Status	Completed (Fiscal Year 2015)
Budget Amount *help	¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000) Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2013: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000) Fiscal Year 2012: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Keywords	インターネット / ソーシャルメディア / 社会的態度 / 情報行動 / 画一化 / 社会的心理学 / ソーシャルネットワーク / ダイナミック社会的インパクト理論 / CMC / Twitter
Outline of Final Research Achievements	Online survey was conducted to investigate the relationship between attitudes toward and use of social media and mass media. Quality and quantity of internet use were not necessarily associated with homogeneity or heterogeneity of communication partners On the other hand, those with high online connectedness tended to belong to more groups and more active both on online and offline. They are also more social dominance oriented. The internet use was also associated with lowered trust toward generalized others, and toward other societal institutions. Based on this self-report survey, people do not seek homogeneous others online intentionally.