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Behavioral Science Study of the Generation and Effect of Social Capital in the Regional Marketing

Research Project

Project/Area Number 24580323
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Agro-economics
Research InstitutionShimane University

Principal Investigator

AKAZAWA Katsuhiro  島根大学, 生物資源科学部, 准教授 (70304037)

Project Period (FY) 2012-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords地域マーケティング / ソーシャル・キャピタル / 構造方程式モデル / 潜在クラス分析 / システム解析 / 旅行行動 / 観光 / ソーシャルキャピタル / 地域農産物
Outline of Final Research Achievements

In this study, it is indicated that Social Capital can be generated and have effects in various aspects of regional marketing; tourism segmentation on historical townscape area, classification of the differentiation strategy concerning Michi-no-Eki, tourism pull effect by geological resources, structural features of activity system in a geopark, regional emotion by tourism and so on.

Report

(5 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (7 results)

All 2016 2015 2014 2013 Other

All Journal Article (2 results) (of which Peer Reviewed: 2 results) Presentation (3 results) Book (2 results)

  • [Journal Article] 潜在クラス分析による道の駅の差別化戦略の類型化2016

    • Author(s)
      赤沢克洋・古安理英子
    • Journal Title

      地域地理研究

      Volume: 22-1

    • NAID

      40020877512

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 歴史的町並みの魅力と観光者類型に関する定量分析2014

    • Author(s)
      赤沢克洋・福谷紗矢
    • Journal Title

      農林業問題研究

      Volume: 50(2) Pages: 21-26

    • NAID

      130005103041

    • Related Report
      2014 Research-status Report 2013 Research-status Report
    • Peer Reviewed
  • [Presentation] 旅行行動による地域感情の形成に関する構造分析2016

    • Author(s)
      赤沢克洋・殷浩・古安理英子
    • Organizer
      浜田市・島根大学生物資源科学部「人材育成講座」
    • Place of Presentation
      浜田市(島根県浜田合同庁舎)
    • Year and Date
      2016-03-14
    • Related Report
      2015 Annual Research Report
  • [Presentation] 旅行者が抱く地域感情に関する構造分析-特定サイトのケース-2015

    • Author(s)
      赤沢克洋・殷浩・古安理英子
    • Organizer
      公開シンポジウム「汽水域の環境管理と地域活性化に向けて」
    • Place of Presentation
      松江市(くにびきメッセ)
    • Year and Date
      2015-12-05
    • Related Report
      2015 Annual Research Report
  • [Presentation] 歴史的町並みの魅力と観光者類型に関する定量分析

    • Author(s)
      赤沢克洋・福谷紗矢
    • Organizer
      地域農林経済学会
    • Place of Presentation
      岡山大学(岡山県)
    • Related Report
      2013 Research-status Report
  • [Book] 地域資源活用による農業振興2014

    • Author(s)
      谷口憲治編著(分担:赤沢克洋他)
    • Total Pages
      250
    • Publisher
      農林統計出版
    • Related Report
      2013 Research-status Report
  • [Book] 条件不利地域における地域資源活用による農山村発展2013

    • Author(s)
      谷口憲治編著(分担:赤沢克洋 他)
    • Total Pages
      250
    • Publisher
      農林統計出版
    • Related Report
      2012 Research-status Report

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Published: 2013-05-31   Modified: 2019-07-29  

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