A Study on Management of Urban Tourism from a Viewpoint of Tourist Attractions including Living Culture in Naha-shi Okinawa Prefecture

Research Project

Project/Area Number	24611008
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Tourism Studies
Research Institution	University of the Ryukyus
Principal Investigator	IIJIMA Shoji 琉球大学, その他部局等, 教授 (80258201)
Co-Investigator(Kenkyū-buntansha)	直井岳人首都大学東京 (10341075) 十代田朗東京工業大学 (70226710) 波多野想琉球大学 (60609056)
Project Period (FY)	2012-04-01 – 2015-03-31
Project Status	Completed (Fiscal Year 2014)
Budget Amount *help	¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000) Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000) Fiscal Year 2012: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Keywords	観光資源管理 / 都市型観光 / 環境評価 / 観光資源 / 観光行動 / フロントリージョン / バックリージョン / 島嶼
Outline of Final Research Achievements	The aim of this study is to discuss the complex nature of tourists’ evaluation and to elucidate structural perspective of tourist attractions at the market district as tourism destinations in Naha city. This study proposes the application of the caption evaluation method and repertory grid and laddering analysis in order to elicit relationships between tourists’ mental states and a district’s features. Results illustrate the efficacy of these methods in investigating the tourist attractions of the market district as tourism destinations and shed light on advantages in order to establish strategies for management and planning of tourism destinations.