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The dissociation between the production and sales location in Japanese omiyage

Research Project

Project/Area Number 24611024
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionDokkyo University (2014)
Sagami Women's University (2012-2013)

Principal Investigator

SUZUKI Ryotaro  獨協大学, 外国語学部, 准教授 (70512896)

Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2014: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Keywords観光みやげ / スーベニア / 生産地と販売地の乖離 / 日本 / ベトナム / 真正性 / ギフト性 / 儀礼的倒錯性 / ギフト / マトリョーシカ / 佐渡 / 儀礼的倒錯 / 手工芸品みやげ / 食品みやげ
Outline of Final Research Achievements

This study examines the background for the dissociation between the production location and sales location of omiyage. Souvenirs or omiyage are understood not only as a commodity but also a medium to convey the image of the destination. However, in the case of Japanese omiyage, the production and sales locations are often dissociated. In recent years, the material culture of tourism has become a prominent area of study in tourism research. Omiyage is a Japanese word often used as an equivalent to the word “souvenir.” However, omiyage cannot be fully explained by the Western concept of the souvenir. Therefore, in order to understand the cause of the disjunction, we have to consider the nature of Japanese omiyage. In this study, in addition to examining tourism studies, we also reviewed anthropological theories about gift giving. Our results showed that three basic factors are essential to Japanese omiyage: authenticity, gift exchange, and ritual inversion.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (16 results)

All 2015 2014 2013 Other

All Journal Article (6 results) (of which Acknowledgement Compliant: 1 results,  Peer Reviewed: 3 results) Presentation (6 results) (of which Invited: 1 results) Book (4 results)

  • [Journal Article] Nostalgic Others: Consuming Asian Handicrafts by Japanese Tourists2015

    • Author(s)
      SUZUKI Ryotaro and WATANABE Yukinori
    • Journal Title

      Asia Pacific Tourism Association Conference Proceedings

      Volume: 21

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 観光みやげにおける生産地と販売地のかい離―ギフト性と儀礼的倒錯性をめぐる考察2014

    • Author(s)
      鈴木涼太郎
    • Journal Title

      日本観光研究学会全国大会学術論文集

      Volume: 29 Pages: 293-296

    • NAID

      40020790851

    • Related Report
      2014 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] 観光みやげ研究の課題―贈与交換、真正性、儀礼的倒錯2014

    • Author(s)
      鈴木涼太郎
    • Journal Title

      相模女子大学文化研究

      Volume: 32 Pages: 27-45

    • Related Report
      2013 Research-status Report
  • [Journal Article] 文化論的転回と日本における観光人類学―観光/文化/人類学のはざまからの視点―2013

    • Author(s)
      鈴木涼太郎
    • Journal Title

      観光学評論

      Volume: 第1号2巻

    • NAID

      130007784608

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Journal Article] ベトナムにおける観光みやげを媒介とした食文化の流通と消費に関する研究2013

    • Author(s)
      鈴木涼太郎
    • Journal Title

      アサヒグループ学術財団食生活科学・文化及び環境に関する研究助成研究紀要

      Volume: 26 Pages: 67-72

    • NAID

      40019757686

    • Related Report
      2013 Research-status Report 2012 Research-status Report
  • [Journal Article] 文化論的転回と日本における観光人類学2013

    • Author(s)
      鈴木涼太郎
    • Journal Title

      観光学評論

      Volume: 1(2)

    • Related Report
      2012 Research-status Report
    • Peer Reviewed
  • [Presentation] Nostalgic Others: Consuming Asian Handicrafts by Japanese Tourists2015

    • Author(s)
      SUZUKI Ryotaro and WATANABE Yukinori
    • Organizer
      Asia Pacific Tourism Association
    • Place of Presentation
      Taylor's University, Malaysia
    • Year and Date
      2015-05-16
    • Related Report
      2014 Annual Research Report
  • [Presentation] 観光みやげにおける生産地と販売地のかい離―ギフト性と儀礼的倒錯性をめぐる考察2014

    • Author(s)
      鈴木涼太郎
    • Organizer
      日本観光研究学会
    • Place of Presentation
      大阪府立大学
    • Year and Date
      2014-12-07
    • Related Report
      2014 Annual Research Report
  • [Presentation] スーベニア/ギフトとしての観光みやげ2014

    • Author(s)
      鈴木涼太郎
    • Organizer
      観光学術学会
    • Place of Presentation
      京都文教大学
    • Year and Date
      2014-07-06
    • Related Report
      2014 Annual Research Report
  • [Presentation] ベトナムの観光と工芸から―「雑貨」がつくりだした観光2013

    • Author(s)
      鈴木涼太郎
    • Organizer
      法政大学大学院政策創造研究科シンポジウム
    • Place of Presentation
      法政大学
    • Related Report
      2013 Research-status Report
    • Invited
  • [Presentation] 観光みやげにおける生産過程の表現―ベトナムにおける雑貨と菓子をめぐって―

    • Author(s)
      鈴木涼太郎
    • Organizer
      日本生活学会
    • Place of Presentation
      大阪大学
    • Related Report
      2012 Research-status Report
  • [Presentation] 観光/文化/人類学のはざまから

    • Author(s)
      鈴木涼太郎
    • Organizer
      観光学術学会
    • Place of Presentation
      和歌山大学
    • Related Report
      2012 Research-status Report
  • [Book] 新現代観光総論(第14章担当)2015

    • Author(s)
      鈴木涼太郎、大橋健一、前田勇(編著)、東徹、井上晶子、大久保あかね、太田実、海津ゆりえ、越塚宗孝、佐藤喜子光、杉田由紀子、中村哲、橋本俊哉、橋本佳恵、細野光一、村上和夫、安村克己
    • Total Pages
      215
    • Publisher
      学文社
    • Related Report
      2014 Annual Research Report
  • [Book] 観光学ガイドブック―新しい知的領野への旅立ち2014

    • Author(s)
      鈴木涼太郎(大橋昭一ほか編)
    • Total Pages
      303
    • Publisher
      ナカニシヤ出版
    • Related Report
      2013 Research-status Report
  • [Book] 人の移動事典:日本とアジア2013

    • Author(s)
      鈴木涼太郎(蘭信三ほか編)
    • Total Pages
      528
    • Publisher
      丸善出版
    • Related Report
      2013 Research-status Report
  • [Book] 観光経営学2013

    • Author(s)
      鈴木涼太郎(岡本伸之編)
    • Total Pages
      195
    • Publisher
      朝倉書店
    • Related Report
      2013 Research-status Report

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Published: 2013-05-31   Modified: 2019-07-29  

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