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Consumer Reactions to the Risk of Radioactive Product Contamination: Origins, Cross-Cultural Differences, and Countermeasures

Research Project

Project/Area Number 24651176
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeSingle-year Grants
Research Field Social systems engineering/Safety system
Research InstitutionTokyo Institute of Technology

Principal Investigator

FRANK Bjoern  東京工業大学, 社会理工学研究科, 助教 (30467039)

Project Period (FY) 2012-04-01 – 2014-03-31
Project Status Completed (Fiscal Year 2013)
Budget Amount *help
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2013: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywordsマーケティング
Research Abstract

As the consequence of the accident of the Fukushima Daiichi Nuclear Power Plant, consumers have reduced their purchases of products manufactured in the disaster area. As factors decreasing consumer purchases, this research has identified food-related product category, foreign nationality, middle/high age, uncertainty avoidance, other consumers' observed purchase patterns, objective media reports, and past opposition to the use of nuclear energy. By contrast, as factors increasing consumer purchases, this research has identified the cultural values of masculinity and long-term orientation, disaster-related experience, disaster involvement of the social network, and affective media reports. Firms and public institutions might draw on these latter factors in order to limit the economic fallout of the disaster.

Report

(3 results)
  • 2013 Annual Research Report   Final Research Report ( PDF )
  • 2012 Research-status Report
  • Research Products

    (9 results)

All 2014 2013 2012

All Journal Article (3 results) (of which Peer Reviewed: 3 results) Presentation (6 results)

  • [Journal Article] Self-preservation vs. collective resilience as consumer responses to national disasters : A study on radioactive product contamination2014

    • Author(s)
      B. Frank, S.J. Schvaneveldt
    • Journal Title

      Journal of Contingencies and Crisis Management

      Volume: Vol. 22, No. 4(印刷中) Issue: 4 Pages: 197-208

    • DOI

      10.1111/1468-5973.12058

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Self-Preservation vs. Collective Resilience as Consumer Responses to National Disasters: A Study on Radioactive Product Contamination2014

    • Author(s)
      B. Frank, S.J. Schvaneveldt
    • Journal Title

      Journal of Contingencies and Crisis Management

      Volume: 22(4)

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Consumer attitudes and intentions towards fast food restaurants : How do teenagers differ from adults?2012

    • Author(s)
      B. Frank
    • Journal Title

      Managing Service Quality

      Volume: Vol. 22, No. 3 Issue: 3 Pages: 260-282

    • DOI

      10.1108/09604521211230987

    • Related Report
      2013 Final Research Report 2012 Research-status Report
    • Peer Reviewed
  • [Presentation] Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty2013

    • Author(s)
      B. Frank, D.C. Wimalachandra
    • Organizer
      Proceedings of the 2013 IEEE International Conference on Industrial Engineering and Engineering Management
    • Place of Presentation
      Bangkok
    • Related Report
      2013 Final Research Report
  • [Presentation] Consumer responses to the risk of radioactive product contamination2013

    • Author(s)
      B. Frank, S.J. Schvaneveldt
    • Organizer
      Proceedings of the 2013 Summer Marketing Educators'Conference
    • Place of Presentation
      Boston
    • Related Report
      2013 Final Research Report
  • [Presentation] Consumer Responses to the Risk of Radioactive Product Contamination2013

    • Author(s)
      B. Frank, S.J. Schvaneveldt
    • Organizer
      2013 Summer Marketing Educators' Conference
    • Place of Presentation
      Boston, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] Implications of Radioactive Contamination near Production Sites for Product Quality-Related Risk Perceptions and Customer Loyalty2013

    • Author(s)
      B. Frank, D.C. Wimalachandra
    • Organizer
      2013 IEEE International Conference on Industrial Engineering and Engineering Management
    • Place of Presentation
      Bangkok, Thailand
    • Related Report
      2013 Annual Research Report
  • [Presentation] Consumers'desire for personalization : Dimensions, antecedents, and consequences in the Japanese fast food industry2012

    • Author(s)
      B. Herbas Torrico, B. Frank, T. Enkawa
    • Organizer
      Proceedings of the 98th Conference of the Japanese Society for Quality Control
    • Place of Presentation
      Tokyo
    • Related Report
      2013 Final Research Report
  • [Presentation] Consumers' Desire for Personalization: Dimensions, Antecedents, and Consequences in the Japanese Fast Food Industry2012

    • Author(s)
      B. Herbas Torrico, B. Frank, T. Enkawa
    • Organizer
      日本品質管理学会第98回研究発表会
    • Place of Presentation
      東京
    • Related Report
      2012 Research-status Report

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Published: 2013-05-31   Modified: 2019-07-29  

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