Toward Establishment and Practical Application of Linguistic Methods to Analyze Trademarks
| Project/Area Number |
24652086
|
|---|
| Research Category |
Grant-in-Aid for Challenging Exploratory Research
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Linguistics
|
|---|
| Research Institution | Meiji University |
|---|
Principal Investigator |
HOTTA SYUGO 明治大学, 法学部, 教授 (70330008)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
FUJITA Masahiro 関西大学, 社会学部, 教授 (60377140)
SHUDO Sachiko 早稲田大学, 社会学部, 教授 (90409574)
|
|---|
| Project Period (FY) |
2012-04-01 – 2016-03-31
|
| Project Status |
Completed (Fiscal Year 2015)
|
| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
|
|---|
| Keywords | 商標 / ブランド / 稀釈化 / 法言語学 / 普通名称化 / 事象関連電位 / 法心理学 / 心理言語学 / 言語と法 / 社会言語学 / 言語心理学 / 反応潜時 / 法と言語 / 一般名称化 / 脳波実験 / 脳波 / 心理学 / 学際研究 / 知的財産法 / 応用言語学 |
|---|
| Outline of Final Research Achievements |
The purposes of this study were to establish methods to analyze linguistic aspects of trademarks and to find ways to apply them to legal practice. Among the phenomena concerning trademarks, genericide and dilution were focused on and event related potentials (ERP) of marks undergoing those phenomena were measured. Some distinctive features were discovered concerning each of the phenomena in terms of ERP. We believe the results would have some implications for the practical application of those analyses.
|
Report
(5 results)
Research Products
(17 results)
