Toward Establishment and Practical Application of Linguistic Methods to Analyze Trademarks

• Project/Area Number: 24652086
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Linguistics
• Research Institution: Meiji University
• Principal Investigator: HOTTA SYUGO 明治大学, 法学部, 教授 (70330008)
• Co-Investigator(Kenkyū-buntansha): FUJITA Masahiro 関西大学, 社会学部, 教授 (60377140) ; SHUDO Sachiko 早稲田大学, 社会学部, 教授 (90409574)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Project Status: Completed (Fiscal Year 2015)
• Budget Amount: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000); Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000); Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
• Keywords: 商標 / ブランド / 稀釈化 / 法言語学 / 普通名称化 / 事象関連電位 / 法心理学 / 心理言語学 / 言語と法 / 社会言語学 / 言語心理学 / 反応潜時 / 法と言語 / 一般名称化 / 脳波実験 / 脳波 / 心理学 / 学際研究 / 知的財産法 / 応用言語学

Outline of Final Research Achievements

The purposes of this study were to establish methods to analyze linguistic aspects of trademarks and to find ways to apply them to legal practice. Among the phenomena concerning trademarks, genericide and dilution were focused on and event related potentials (ERP) of marks undergoing those phenomena were measured. Some distinctive features were discovered concerning each of the phenomena in terms of ERP. We believe the results would have some implications for the practical application of those analyses.

Research Products

• [Journal Article] 商標の稀釈化に関する心理言語学的考察 (2016)
  • Author(s): 堀田秀吾、日置孝一
  • Journal Title: 明治大学教養論集 Volume: 515 Pages: 1-12
• [Presentation] Neuro-Linguistic Analysis of Trademark Dilution (2016)
  • Author(s): Syugo Hotta, Kochi Hioki, Masahiro Fujita
  • Organizer: Law and Society Association Annual Meeting 2016
  • Place of Presentation: New Orleans, U.S.A.
  • Year and Date: 2016-06-02
  • Int'l Joint Research
• [Presentation] Bridging Law and Linguistics. (2015)
  • Author(s): Syugo Hotta
  • Organizer: Second workshop on Japanese Linguistics “Exploring Japanese Linguistics.”
  • Place of Presentation: University of Hawaii at Manoa
  • Year and Date: 2015-02-06
• [Presentation] 商標の普通名称化の評価をめぐる言語学的分析 (2014)
  • Author(s): 堀田秀吾・日置孝一・藤田政博
  • Organizer: 第17回日本語用論学会年次大会
  • Place of Presentation: ノートルダム女子大学
  • Year and Date: 2014-11-30
• [Presentation] Trademark Genericide and Psycholinguistics.A Symposium of Japanese Criminal Law and Law and Psychology in Japan。 (2014)
  • Author(s): Syugo Hotta, Koichi Hioki, Masahiro Fujita
  • Organizer: Law in the Mind/Minding the Law
  • Place of Presentation: University of Hawaii at Manoa
  • Year and Date: 2014-09-05
• [Presentation] 法と言語研究の展開 (2012)
  • Author(s): 堀田秀吾
  • Organizer: 法と言語学会第４回年次大会
  • Place of Presentation: 明治大学
• [Presentation] 生理指標を用いた商標の普通名称化の分析
  • Author(s): 堀田秀吾・日置孝一・藤田政博
  • Organizer: 法と言語学会第５回年次大会
  • Place of Presentation: 早稲田大学
• [Presentation] Syugo Hotta, Koichi Hioki, and Masahiro Fujita, "A Neuroscientific Analysis of Language Used in Japanese Mixed Jury Trials: Preliminary Study."
  • Author(s): Syugo Hotta, Koichi Hioki, Masahiro Fujita
  • Organizer: The 2013 Annual Meeting of the Law and Society Association
  • Place of Presentation: Boston
• [Presentation] Notion of informational justice and judicial decision making
  • Author(s): Masahiro Fujita
  • Organizer: International Workshop on Informational Justice
  • Place of Presentation: University of Hawaii
• [Book] 『ひつじ 現代の意味論講座-新しい意味研究の地平 意味の社会性』 (2015)
  • Author(s): 澤田治美、山口節郎、亘明志、児玉徳美、堀井令以知、リリアン テルミ ハタノ、クレア・マリィ、影浦峡、北山修、野呂幾久子、堀田秀吾、名嶋義直、東海林祐子、
  • Publisher: ひつじ書房
• [Book] 『社会言語学』 (2015)
  • Author(s): 井上逸平、松田謙次郎、坪井睦子、多々良直弘、堀田秀吾、片岡邦好、小山亘、吉川正人
  • Publisher: 朝倉書店
• [Book] なぜ、あの人の頼みは聞いてしまうのか?: 仕事に使える言語学 (2014)
  • Author(s): 堀田秀吾
  • Total Pages: 203
  • Publisher: 筑摩書房
• [Book] 「言葉」を知れば、人間関係はうまくいく！ 大戸四姉妹と覗いてみる言語学 (2014)
  • Author(s): 堀田秀吾
  • Publisher: イースト・プレス
• [Book] 法と心理学 (2013)
  • Author(s): 藤田政博、堀田秀吾、越智啓太、若林宏輔、周防正行、指宿信、大上渉、厳島行雄、仲真紀子、浜田寿美男、荒木伸怡、後藤貞人、綿村英一郎、佐伯昌彦、廣井亮一、村井敏邦、入江秀晃、高木光太郎
  • Total Pages: 280
  • Publisher: 法律文化社
• [Book] 法と心理学 (2013)
  • Author(s): 堀田秀吾
  • Total Pages: 255
  • Publisher: 商標
• [Book] 法と言語～法言語学へのいざない (2012)
  • Author(s): 橋内武・堀田秀吾
  • Total Pages: 255
  • Publisher: くろしお出版
• [Book] 法と言語～法言語学へのいざない (2012)
  • Author(s): 首藤佐智子
  • Total Pages: 255
  • Publisher: くろしお出版