• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

A Study On Global Stratey For Early Learning Business In Japan

Research Project

Project/Area Number 24653100
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionNihon University

Principal Investigator

INOUE Yoko  日本大学, 商学部, 准教授 (00339673)

Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywords国際経営 / イノベーション / 産業創出 / グローバル経営 / 児童早期教育産業 / 玩具産業 / 国際情報交換
Outline of Final Research Achievements

This study focuses on creation of early learning industry that takes advantage of existing suppliers in Japan. The theoretic point of view is a combination encompass both innovation and global business expansion. In this studies, the researcher clarifies why it is possible for many small-sized toy manufactories and earlier learning education providers in Japan to consolidate in order to construct an ecosystem, in turn, to capture the merit of economic scale and brand equities.
The researches made constant comparison among several countries during the research period. Especially, paid deep attention in observation to innovation and creation of earlier learning industry in USA and China. Mainly due to the size of their market capacity and the potential of innovation. As a conclusion for this study, the researcher attempted to establish a conceptual framework for the creation of the industry and the process of expansion globally.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (6 results)

All 2014 2013 2012

All Journal Article (1 results) Presentation (4 results) Book (1 results)

  • [Journal Article] アジア新興国における物流インフラの整備に関する史的考察2013

    • Author(s)
      井上葉子
    • Journal Title

      商学集志

      Volume: 82 Pages: 59-73

    • Related Report
      2013 Research-status Report
  • [Presentation] 中国企業のグローバルM&A についての研究2014

    • Author(s)
      井上葉子
    • Organizer
      国際ビジネス研究学会
    • Place of Presentation
      北海学園大学
    • Year and Date
      2014-11-03
    • Related Report
      2014 Annual Research Report
  • [Presentation] 資生堂によるベアエッセンシャル社の買収戦2013

    • Author(s)
      井上葉子
    • Organizer
      ビューティビジネス学会
    • Place of Presentation
      ハリウッド大学院大学
    • Related Report
      2013 Research-status Report
  • [Presentation] A Contingency Fitness Perspective――the Case of LEGO Global Strategy2012

    • Author(s)
      Yoko Inoue
    • Organizer
      Academy of International Business
    • Place of Presentation
      George Washington University, Washington DC
    • Related Report
      2012 Research-status Report
  • [Presentation] 日本市場における海外玩具メーカーのマーケティング戦略2012

    • Author(s)
      井上葉子
    • Organizer
      桜美林大学
    • Place of Presentation
      桜美林大学
    • Related Report
      2012 Research-status Report
  • [Book] 現代マーケティングの基礎知識2014

    • Author(s)
      嶋正、東徹
    • Total Pages
      242
    • Publisher
      創成社
    • Related Report
      2013 Research-status Report

URL: 

Published: 2013-05-31   Modified: 2019-07-29  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi