| Project/Area Number |
24653102
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | マーケティング・ミックス / 効果測定 / 市場構造 / 経営戦略 / バッフェ式 / 市場経済 / 効果測定分析 / 東南アジア市場 / 市場実態調査 / 消費者行動 / 東南アジア / 市場分析 / インターネット |
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| Outline of Final Research Achievements |
In order to explain the causal relations among the factors in the marketing-mix evaluation system, I observed the actual scenes of the developing market, Asian market, and the developed market, such as Japanese. Then to certain degree I could understand the actual complexity with the combined relations under the dynamic linkage, and then come to conclude that it is not meaningful and practical to specify the evaluation model with the robustness like the ordinal cases. More flexibilities and arbitrary operations are needed for more functional use of the evaluating system. These results are examined with the hypothetical analysis of the buffet serving system.
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