| Project/Area Number |
24653103
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Tezukayama University |
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Principal Investigator |
SUGA Makiko 帝塚山大学, 経営学部, 准教授 (10612989)
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| Co-Investigator(Kenkyū-buntansha) |
KANO Kei 滋賀大学, 教育学部, 准教授 (30555636)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Keywords | 医療観光 / 医療経営 / 潜在ニーズ / 東洋医療 / 観光学 / 東洋医療経営 / 消費者ニーズ / 中国観光客 / ウェルネスツーリズム / 湯治 / 日本ブランド / 鍼灸マッサージ / 観光資源 |
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| Outline of Final Research Achievements |
Medical Tourism in Japan is mainly focused on hospitals. In this research, other sight-seeing resources are focused on above them to discover the potential needs in China. Also the domestic seeds corresponding to those needs are expected to be discovered in this research, aiming at interdisciplinary Medial Tourism method building and creating ripple effects for Medical Management.As the result, it becomes clear that both needs and seeds exist in Japanese traditional medicine like hot-spring cure, and Oriental Medicine. They will give the ripple effects solving the problems in Medical Management. This research achieves new category consisting the part both in Medical Tourism and Medical Management.
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