A Study of the product lineup for growth business and added-value acquisition
| Project/Area Number |
24730321
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Business administration
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| Research Institution | Kochi University |
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Principal Investigator |
NAKAMICHI Kazushi 高知大学, 教育研究部人文社会科学系, 准教授 (60512001)
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| Project Period (FY) |
2012-04-01 – 2014-03-31
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 製品ライン戦略 / 事業成長 / 価値獲得 / 事業システム / デジタルカメラ |
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| Research Abstract |
This study investigated changes in product line-up of Japanese camera companies by qualitative and quantitative research. Point of two of the following are keys. How Japanese companies defined the business domain of the camera business. And, how Japanese companies realized the product line-up along the domain.
A variety of products as an alternative product, appeared in front of the camera. Japanese companies achieved growth business and added-value acquisition when Japanese companies continued to maintain their business domain of camera business, and to build their business system for realized the product line-up along the domain.
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Report
(3 results)
Research Products
(7 results)
