| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2015: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2013: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
For dealing with psychological variables in marketing, it is made of many psychological scales to measure it. However, scale development method (creating of the scale), the validity of the verification method (evaluation of the scale), and numerical criteria is diverse research.
Therefore, in this study across some areas, compare and evaluate these methods and numerical criteria. It was to create a database in order to standardize the methods and numerical criteria. The database is not yet complete, but can make a format of the most hand-consuming database, there were a lot of knowledge by further comparison with other areas such as psychology, business administration, and epidemiology. The future to accomplish the database is scheduled to go specifically shown for the desired technique and its use procedure.
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