| Project/Area Number |
24730361
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Osaka University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2014-03-31
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| Project Status |
Completed (Fiscal Year 2013)
|
| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | 消費者行動 / 情報探索 / 購買モデル / オンライン市場 / オンライン店舗 / 購買生起 / 予測モデル |
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| Research Abstract |
In this reseach, we built a model for consumers buying behavior at online store and proposed a framework for predicting whether and what to purchase when a consumer makes a shopping trip. To implement this research objectives, we conducted two related empirical studies. The first one is an experiment of simulated purchases which was conducted to investigate the effect of information such as product exemplar on buying process and outcome. We found that showing product exemplars to consumers can alter their buying efficiency in terms of the total time spent to buy. In the second study, we built a purchase incidence model that accounted for consumer visit objectives. We applied this model to consumers log data and purchase history and found that the objective of a consumer to visit a store should be considered if we want to make a good prediction about consumer buying behavior.
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