| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
This reseach investigated various kinds of marketing appeared in an insurance market mainly by microeconomic analysis. The followings are the summaries of this research. First, this research derived new perspectives about insurer's marketing. Second, this research developed the analysis of the insurance market in which each insurer competes with its rivals and conducts its marketing. Third, this research investigated asymmetric information, risk, and uncertainty that are the important factors for considering insurer's marketing.
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