The Effect of Leadership Style on Market Orientation and Product Performance, emphasizing Market Orientation
| Project/Area Number |
24730369
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Kyushu University (2013-2015)
Waseda University (2012) |
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Principal Investigator |
IWASHITA Hitoshi 九州大学, 経済学研究科(研究院), 講師 (30608732)
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Keywords | マーケティング / 製品開発 / 市場志向 / トップマネジメント / リーダーシップ / 市場志向の強調 / 実証分析 / イノベーション |
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| Outline of Final Research Achievements |
The goal of this research is, in the case of a top management emphasizing on Market Orientation, I clarify what impact does Leadership Style affects Market Orientation and business performance. In the first year, I reviewed previous research. As a result, in previous research, I found few researches focusing on not only Market Orientation, but also Leadership Style. In the next year, I interviewed with top management of famous Japanese companies. And, also, I tried searching for the relationship between Market Orientation and Leadership. Based on the result of the interview and the knowledge of previous research, I introduced one proposition about this relationship. In the next year, I adopted several concepts which have already developed, and built one hypothesis model. In the final year, I conducted a survey and mailed for 4500 managers whose companies belong to the first section of the Tokyo Stock Exchange. Based on this result, I clarified the model by using multivariate analysis.
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Report
(5 results)
Research Products
(21 results)
