| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
In this study, we have proposed a method to analyse the shopping path data which is obtained by using new technology such as RFID(Radio Frequency IDentication) focusing especially in supermarket layout. In concrete terms, we presented a method to estimate customer existence probability density on the sales floor using a Kernel density estimation. This method enables us to not only grasp a customer behaviours clearly than conventional , but also grasp more precise relation between their behaviours and sales.
Furthermore , we made a model of sights of the customers in a supermarket using a graph theory, and suggested how to optimise the supermarket layout . As a result, we are able to show a process form analysis of shopping path to its application for supermarket design.
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