| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
|
|---|
| Outline of Final Research Achievements |
In this study, I have proposed a customer potential values (CPV) index to conceptualize customers’ potential for purchasing products based on association rules. The customer potential value is calculated by extracting distinguishing features of customers’ movement in one supermarket. This method extracts potential purchases related to certain product items, and applies a novel technique to enhance the latent structure of relationships between products known as “graph polishing” to identify key clusters. This study was awarded top prize by Joint Association Study Group of Management Science at Data Analysis Competition in 2013.
|
